Text messaging is the simplest and easiest way of communication today. This is especially true for businesses. Communicating with a customer is easy when you use text messaging. Traditionally, marketers used phone calls to reach out to leads. In today’s world, this is considered an intrusive method of communication. Text messaging in non-intrusive, fast, and accepted worldwide. In fact, every minute there are more than 1.8 million text messages sent, which shows the effectiveness of this method for use in business.
Text messaging for marketing
In 2020, when marketers are drawing up strategies, it is time to look at text messaging. There are many advantages to using text messaging to reach out to potential customers and leads. These include:
- It is estimated that 97% of mobile users would open a text message and see what is in it. This makes it a preferred mode of communication.
- 85% customers in a survey said that they prefer receiving messages as compared to phone calls.
- A marketing campaign that uses text messaging is likely to have a conversion rate of about 45%. This is substantially higher than the conversion rates for email marketing.
- The possibility of a person responding to a text message is 200% more than that of a phone call.
- Texting is quick and you can get your message across without explaining too much. The limit on the number of characters in text messaging is actually helpful for you. The message you want to convey can be summed up in a few lines with a call to action.
- You can run an online marketing campaign easily through text messaging. You can even track the effectiveness of your campaign.
- Above all, it is a customer-friendly marketing method and customers prefer and enjoy using text messages. They will read your messages and respond to them quickly.
All the above advantages explain why marketers should use text messaging for their business. It is easier to get in touch with leads and carry out marketing through text messaging.
How to use text messaging?
Text messaging can be used effectively in different ways. Some of the ways you can do it to grow your business are:
- Use messages to keep your customers informed of new products and services that you are offering. This is a great medium to send updates to customers on new offerings. You can use this to persuade them to spend more money on buying your products.
- When you use software for text messaging you can not only send messages together to all customers but even send customized messages. You can segment your customer and lead database and send specific targeted messages to each segment.
- You can run marketing campaigns to acquire new customers using text messaging. You can send text messages to new customers to promote your products. You can inform them of offers and promotions to motivate them to make a purchase.
- If you have an online store, you can promote the store through text messaging by sending a message with offers and other schemes. You can encourage them to login to the online store to place their order. You can send a link to them to login and use the link to track the success of your campaign.
- Most people are active on social media. You can integrate your text messaging campaign with social media. You can create content on social media like videos or posters. The link to the social media page can be sent to customers through a text message. This is a good way to help you build your social media presence.
- Even though there is a restriction on the number of characters, you can send in a text message, you can use it effectively to promote your product. You can include a call to action in the message to create urgency and ensure that they respond to your message.
- You can conduct contests, competitions, and other activities through text messaging. You can send a message informing customers of a contest and ask them to participate by sending a message or by redirecting them to your website or social media page. You can send discount codes or vouchers to customers who participate to encourage them to buy from you. This is a good way of ensuring success in your promotional campaign.
- You can use text messaging as reminders. This can be done with customized messages to remind customers that it has been sometime since they visited your store or purchased the product. If you are offering a service, you can use messaging to remind customers of appointments, visits, etc.
Text messaging is a powerful medium using which you can run marketing campaigns. It is a great way of growing your business in 2020. If you are not using this method, it is time to get started today.
I am Susan Raj, Marketing Head of TXTImpact provides Business Text Messaging products for marketing and support customers to increase your client base. Our Enterprise Text Message Marketing Platform designed for your business, allows marketers to communicate and engage customers on the go instantly.