“Break My Stride” daily streams increase by approximately 900%!
It sounds like the strangest dream: a rowboat to China, a Top 5 song from 1983 and a trending topic on one of the hottest apps. No need to pinch yourself: the #BreakMyStride challenge really is taking TikTok by storm, and to celebrate, Matthew Wilder’s getting in on the action with a new lyric video to his signature song inspired by the craze.
All around the world, TikTok users are sharing the song’s first verse (“Last night I had the strangest dream…”) line by line, in an attempt to see if their friends and loved ones either remember the song’s lyrics or wonder how the sender’s imagination started running so wild.
As a result, streams of the track have skyrocketed. Before #BreakMyStride, the track would average approximately 10k streams a day, at present (30 January) it is over 100k! At the time of this press release being sent out (Thursday 30 January 11.30am) it sits at 15 on Spotify’s Global Viral 50 playlists and 11 in the UK. It has been in Apple Music’s Top 100 chart in over 20 countries. Matthew, who celebrated his 67th birthday on January 24, has even played along, uploading his own version of the #BreakMyStride challenge to his new TikTok account!
Wilder stated, “Until Stride had exploded on TikTok, I was unaware of the platform. I had heard of it, but it wasn’t on my radar. It is now! TikTok has brought a whole new life to “Break My Stride” and a new generation. I am so grateful and laughing so loud!”
In keeping with the theme of the challenge, the “Break My Stride” lyric video, designed by the production group ShoulderHill Entertainment, recasts the lyrics as colourful text messages, evoking both today’s technology and the charms of the early ‘80s, when the single hit the Top 5 of the pop charts in 12 countries, including the United States, the United Kingdom, Ireland and Australia.
Wilder parlayed the success of his hit single into a songwriting and production career throughout the ‘90s and beyond. He produced the blockbuster album Tragic Kingdom for No Doubt in 1995 and was nominated for an Academy Award for Best Original Musical or Comedy Score for his work on the soundtrack to the Walt Disney Studios animated film Mulan in 1998. He is currently writing music for Disney’s live-action remake of the film, which is scheduled to be released in the U.S. on March 27.